Carnival

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This project served as a testament to PureGym's unwavering support for the notion that everybody is welcome. Embarking on a journey to capture the essence of color, dance, and celebration that define these iconic events, the concept delved into the rich tapestry of Caribbean culture, infusing the brand with pulsating rhythms, bold hues, and the infectious energy of the parade. The outcome resonated with the ethos of celebration, acceptance, and unity.

Collaboration:
PureGym x Notting Hill Carnival

Role:
Lead Designer
‍
Contribution:

Conceptualistion

Storyboarding

Motion

Identity

Direction

Carnival collateral

This 30-second looped animation was created and showcased on the large screens throughout the Carnival weekend.

Support toolkit

Anticipating the festivities and warmth of the upcoming weekend, PureGym recognized the importance of keeping everyone hydrated. To lend a hand, they set up a stall equipped with essentials like T-shirts, custom-labeled water bottles, flags, and stall banners. By doing so, they not only promoted health but also contributed to the upbeat atmosphere of the weekend celebrations.

Weekend highlights

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App