Pride
2019
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/65df2b599b4f36a47fb38584_pride-hero-2.gif)
A vibrant, energetic solution to support PureGym’s commitment to a culture where equality and diversity are valued. PureGym’s strapline was transformed to celebrate inclusivity, and this versatile creative can be adapted annually for Pride celebrations.
Collaboration:
PureGym People Team
Role:
Lead Designer
Contribution:
PureGym People Team
Role:
Lead Designer
Contribution:
Conceptualistion
Identity
Motion
Art Direction
LGBTQ+ Champions
Celebrating PureGym’s LGBTQ+ colleagues
Our photoshoot championed and celebrated PureGym LGBTQ+ colleagues, highlighting personality traits that make them proud. The creative was made up of a series of 9x16 stories, individual blog stories, and social carousels that were released throughout the Pride period
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/65df2b59468ed677a5309ea6_lgbtq-red.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/65df2b59190d145efc8dba75_lgbtq-orange.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/65df2b5908a1b43b6d0d457a_lgbtq-yellow.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/65df2b5933120cf63e4f650e_lgbtq-green.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/65df2b593860011b15f9e085_lgbtq-blue.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/65df2b59af0443c52b76ae1b_lgbtq-purple.jpg)
Parade collateral
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/65df357dbf0deccb7f8bf4d4_96Sheet-1%402x.jpg)
Supporting UK Pride events
A number of bits of collateral was produced to support Pride events up and down the country. This included:
- Animated billboards along the parade route
- Flags
- Balloons
- T-Shirts
- Float banners
- Large banners
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/65df429f8481a86b0cbe68f6_pride-balloons%402x.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/65df42956fcd4d32f1b0ee5c_Flag%402x.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/65df429e11108e7b1e6b8e09_pride-float%402x.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/65df429f0bcc1fe8a1f70a16_pride-Tee-Banner%402x.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/65df429ec45187dc7ca6e4e2_pride-crew%402x.jpg)