![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa6651ae64fcc52fef25e_front-cover.jpg)
Brand
Book
In response to PureGym's international growth, a re-evaluation of its brand positioning led to a revamp of brand assets. Working closely with the Brand team and creatives, I spearheaded the creation of new brand guidelines. These guidelines ensure efficiency across international and third-party teams, providing a solid foundation for brand representation.
Collaboration:
PureGym Brand
Role:
Lead Creative
Contribution:
PureGym Brand
Role:
Lead Creative
Contribution:
Guidelines
Branding
Campaigns
Identity
Direction
Brand Purpose
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa66514739fc259800d68_story-ebw.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa665999b1792f041b5bf_contents.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa66577781c63f5df20d7_story.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa66577781c63f5df20ed_story-all-together.jpg)
Brand Assets
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa66544849adadb02e4f9_Typography.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa66546db10b283b70f78_type2.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa667ab437e79f53e4245_colours.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa665860855c152b8354f_photography.jpg)
Brand System
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa6654cb0777b8dafc41f_system-grid.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa665b1d19c8882fc48ef_layout2.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa665999b1792f041b6a9_system-layering.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa66608291a5e1aca0cbc_repeat2.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa665c9c4460050c41693_system-pricing.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa66508291a5e1aca0a3b_system-example-2.jpg)
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa665a87c49ef64e75d0e_system-example-1.jpg)
Fin
![](https://assets-global.website-files.com/6587446097412512a9da1aa5/662fa665a6e6364a87b6d646_back-cover.jpg)